Inbooks enlisted the design services of Slade Studios on the Central Coast to redevelop their brand with a new design for their logo and stationery. Inbooks is the trade division of James Bennett Pty Ltd. They are a distributor of academic and specialist books located on the Northern Beaches NSW.

They required a complete rebrand of their logo giving their brand a stronger identity in the market place. The logo needed to be sophisticated and intelligent without being too pretentious and also showing an illustrative element of a book whilst using blues and coastal tones.

The final result using a timeless serif font gives the brand a stronger identity whilst upholding the quality, soul and integrity of the company.